The selection of topics for theses, projects and startups at the Department of Tourism and Service is a systematic process that combines academic requirements, current trends in the tourism industry and the interests of students.
One of the main criteria for choosing a topic is its relevance and applicability to real business. This may include research on new tourist destinations, methods for improving service, analysis of consumer behavior, and much more.
It is important that the topic is interesting and motivating for the student. Teachers often conduct consultations to help determine the direction of research.
In the early stages of choosing a topic, teachers can offer students a list of relevant topics for research. After choosing a topic, the supervisor accompanies the student's work, providing methodological and scientific support.
Taking into account the rapidly changing world of tourism, students are encouraged to explore current trends, innovations and innovations in the field of tourism and hospitality.
It is especially important for projects and startups. Students can develop business plans, marketing strategies, or even prototypes of new products and services for the tourism and hospitality market.
Since tourism and hospitality intersect with many other fields (for example, ecology, cultural studies, IT technologies), students are given the opportunity to develop interdisciplinary projects.
At various stages of the preparation of theses and projects, students may be given the opportunity to receive feedback from practicing industry experts.
In addition to the official defense of their theses, students can present their projects and startups on various platforms: conferences, seminars, startup competitions, etc.
The selection of a topic is an important stage in the educational process, which determines the direction of a student's research and can lay the foundation for his future career in the tourism and hospitality industry.
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Thesis (Project) Title |
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In English |
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Educational Programme - 6В11102 - Мейрамхана ісі және мейманхана бизнесі |
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Development of a Digital Restaurant Concept Using Artificial Intelligence «Pet-friendly» cafe organization: features and development prospects Development of a digital loyalty program for restaurant businesses Development of a strategy for the development of delivery and the Take Away format of a restaurant company Development of the Zero Waste concept for a restaurant company Improving Customer Experience Management in Restaurant Operations Formation of the Smart Café concept as an innovative format of the restaurant business Development of the concept of a family gastronomic center with interactive services Designing an omnichannel guest service model in the restaurant business Development of a hybrid cafe-coworking concept in a modern city Creating a restaurant concept with a digital ecosystem of guest service Development of the Smart Coffee Hub concept as an innovative format for the restaurant business Improving restaurant rperations through the use of artificial intelligence technologies Improving the Use of Digital Marketing Tools in the Restaurant Business of Kazakhstan Improving Service Quality through Digital Technologies in the Restaurant Business of Kazakhstan Improving the Use of Online Booking Technologies in Hotel Operations Modern guest experience management technologies in the hotel business Crisis Management strategies in hotel management Innovative technologies for improving the quality of service in the hotel business Hotel reputation management on digital booking platforms Improving the strategy for enhancing the competitiveness of a Hotel Enterprise Improving social media promotion strategies for Hotel businesses Development of an Ethnic Restaurant Concept and Its Promotion Strategy Development of a “Green Restaurant” Concept Improving the concept of a national restaurant based on modern trends in the hospitality industry The role of digital technologies in increasing the competitiveness of a hotel company Developing the concept of a themed boutique hotel Formation of a personalized guest service system in a hotel company Implementation of personalized services to increase customer loyalty Modern technologies of contactless hotel guest service Designing a «Grab & Go» coffee shop with the integration of digital services Development of a system for personalizing the service of restaurant guests Improving the menu of a restaurant company based on the analysis of consumer demand Development of the restaurant's gastronomic concept using local products |
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Educational Programme - 6В11101 -Туризм» |
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Assessment of the Tourism and Recreational Potential of the Zhetysu Region Prospects and Risks of Artificial Intelligence Application in Tourism Effective Utilization of the Tourism and Recreational Potential of the Turkistan Region through the Creation of a Tourism Cluster Integration of Creative Tourism and the Cluster Approach in Enhancing the Tourism Potential of Almaty Region Comprehensive Assessment of the Environmental Impact of Ecotourism A Balance Model Between Tourism Development and Conservation in Protected Areas Development of an Efficiency Model for Implementing a Smart Tourism System National Culture and Traditions as a Factor in the Attractiveness of Tourism in Kazakhstan Development of Ecotourism in National Parks (Altyn-Emel, Zhongar-Alatau) |
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Educational Programme - 6В11101 -Туризм» |
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The impact of digitalization of tourism services on the competitiveness of tourism enterprises Development of Ecotourism in the Almaty Region Taking into Account International Experience Evaluation of the Effectiveness of Investment Projects in Tourism Innovative Approaches to Organizing Tourist Animation in Urban Environments Factors Influencing Tourism Development in the Regions of Kazakhstan Formation and Optimization of the Cost of Tourism Services |
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Educational Programme - 6В11101 -Туризм» |
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Comprehensive Assessment of the Tourism and Recreational Potential of the Mangystau Region and a Forecasting Model Applying international experience to the development of Ecotourism in Kazakhstan |
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